Campaign launches to encourage and support breastfeeding

The new interactive chatbot, which can be accessed through Facebook messenger, is launched as data has illustrated that, despite almost three quarters of mothers starting breastfeeding (73%), just 44% are still breastfeeding at 6-8 weeks. A new survey of 500 mothers of young children from Public Health England also revealed that over half of mums were concerned about whether their baby was getting too much or not enough milk, and nearly 3 in 10 worried their baby might not be getting the right nutrients, indicating why mothers may stop breastfeeding at this early point. The introduction of this supportive tool will help to break down breastfeeding barriers, which are often misconceptions, and alleviate concerns mums have about breastfeeding.

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